BIC Australia: Bic 4 Colour World Champenships
Campaign details
Brand: BIC AustraliaBrand owner: BIC Lead agency: McCann Country: Australia,New ZealandIndustries: SundriesChannels used: Games & competitions, Online display, Online video, Outdoor, out-of-home, Social media, Websites & micrositesBudget: Up to 500k
Executive summary
The best thing about Bic 4 Colours Pens is they last a really long time. The problem for Bic sales is that its 4 Colours Pens last a really long time. So, rather than run an advertising campaign, we decided to...