Appy Kids Drinks: Augmented reality packaging

Annalisa Del Carro

Campaign details

Brand: Appy Kids Drinks
Brand owner: Appy Food and Drinks
Agency: Clooci Creative
Country: United Kingdom
Industry: Fruit & vegetable juices
Channels used: Packaging & design
Media budget: Up to $500k

Executive Summary

Clooci Creative was assigned the task of creating a dynamic packaging solution for Appy Food and Drinks' new kids' juice range that would suit their choice of cartons and appeal to their targeted kids market.

The brand used Nickelodeon assets to expand the brand's personality and broaden their reach by sparking customer interest. The innovative design is the first in the UK to feature Nickelodeon licensing on the packaging, which worked well to make the brand stand out on the shelf and appeal to children.

Market Background and Objectives