AbsorbPlate: The world's first design innovation that makes Thai food less greasy

This case study describes how non-profit organisation the Thai Health Promotion Foundation created AbsorbPlate, an innovative design inspired by the texture of sponge, that made Thai food less greasy, and helped tackle Thailand's obesity problem.

AbsorbPlate: The world's first design innovative that makes Thai food less greasy.

Campaign details

Brand: AbsorbPlateBrand owner: Thai Health Promotion FoundationLead agency: BBDO BANGKOKCountry: ThailandIndustries: Public healthChannels used: Events and...

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