Wilkinson Sword: Facebook couples

Gareth Price

This case study describes how British shaving brand Wilkinson Sword used the power of micro-influencers to launch a new product and paid media to amplify the effect.

Shaving products
United Kingdom
Strategy

Wilkinson Sword: Facebook couples

Gareth Price

Campaign details

Brand: EnergizerBrand owner: Wilkinson SwordLead agency: The Social PartnersCountry: United KingdomIndustry: Shaving productsChannels used: Product sampling, Social media, Word of mouth, advocacy...

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