White Milk: Music makes more milk

Svetlana Connolly

This case study describes how the BC Dairy Association, a not-for-profit organisation which represents dairy farmers in British Columbia, Canada, targeted parents of young families as well as teenagers to attempt to halt a decline in milk consumption.

White Milk: Music makes more milk

Svetlana Connolly

Campaign details

Brand owner: BC Dairy AssociationAgency: DDB Canada; OMD CanadaBrand: White MilkCountry: Canada

Executive summary

The BC Dairy Association has been working with DDB for 10 years, making fluid,...

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