Twin Pickings: Better Together 2.0
Ben Taylor, Stuart Chater, Rosalie Odtojan, Richard Chapman et al
Campaign details
Brand: Twin PickingsBrand owner: Jacobs Creek Lead agency: Vizeum Australia, The Story Lab Country: AustraliaIndustry: Alcoholic drinks industry (general), WinesChannels used: Online video, Social mediaMedia budget: Up to 500k
Executive Summary
The wine category has found it hard to recruit young consumers whose tastes and lifestyles lead them to other beverages. Jacob's Creek seized this opportunity and created Twin Pickings, a blend of sweet and crisp wine varieties to make...