The Economist, Asia: A regionalized social media opportunity

Grace Hahn and Matthew Wong

Campaign details

Brand owner: The Economist Group
Lead agency: SocialFlow
Contributing agency: Ogilvy India
Brand: The Economist
Country: Afghanistan, American Samoa, Australia, Bangladesh, Bhutan, British Indian Ocean Territory, Brunei Darussalam, Cambodia, China, Christmas Island, Cocos (Keeling) Islands, Cook Islands, Federal State of Micronesia, Fiji, French Polynesia, Guam, Hong Kong, India, Indonesia, Japan, Kiribati, Korea, Democratic People's Republic, Korea, Republic of , Lao People's Democratic Republic, Macau, Malaysia, Maldives, Marshall Islands, Mongolia, Myanmar, Nauru, Nepal, New Caledonia, New Zealand, Niue, Norfolk Island, Northern Mariana Islands, Palau, Papua New Guinea, Philippines, Pitcairn Island, Singapore, Solomon Islands, Sri Lanka, Taiwan, Thailand, Timor-Leste, Tokelau, Tonga, Tuvalu, US Minor Outlying Islands, Vanuatu, Vietnam, Wallis and Futuna Islands, Western Samoa
Industry: Magazines, periodicals, books, Newspapers, Websites, online services, apps
Channels used: Social media
Media budget: 500k - 1 million

Executive summary