Sport England: This Girl Can

This case study describes how Sport England tackled women's embarrassment over exercising by empowering them with identifiable content and direct engagement.

Sport England: This Girl Can

Daniel West

Campaign details

Brand owner: Sport EnglandLead agency: FCB InfernoContributing agency: Carat Media, Blue RubiconBrand: Sport EnglandCountry: United KingdomIndustry: Government, social policy, Public healthChannels used:...

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