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Slurpee: Slurpee tastes like…
This case study describes how Slurpee, Australia's oldest and favourite frozen beverage, used an unorthodox approach on social media to create excitement around each of its 13 new flavours and help Slurpee stand out in a market full of impersonators.
By only relying on personal opinions or guesswork, not facts, you risk wasting millions of dollars, losing credibility and impact.
Access unbiased, evidence-based insights that save you time and help you make marketing choices that work.
WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.
Strategy Partner, Fetch
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