Secret: Mean Stinks - Biggest. Assembly. Ever

Jake Setlak and Kristin Hayward

This case study explains how Secret, a deodorant brand owned by Procter & Gamble, created a social campaign to reduce bullying in US schools.

Secret: Mean Stinks - Biggest. Assembly. Ever

Jake Setlak and Kristin Hayward

Campaign details

Brand owner: Procter & GambleAgency: Leo Burnett, Starcom MediaVest Group and Marina Maher CommunicationsBrand: SecretCountry: US

Executive summary

This case study...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today