Pepsi: Longthroat campaign
Campaign details
Brand: PepsiBrand owner: Pepsico Nigeria, Seven Up Bottling Company NigeriaLead agency: Insight PublicisContributing agencies: All Seasons Media CompanyCountry: NigeriaIndustry: Carbonated soft drinksChannels used: Events & experiential, Internet - display, Online video, Outdoor, out-of-home, Point-of-purchase, in-store, Public relations, Radio, Social media, TelevisionMedia budget: 1 - 3 million
Executive Summary
Whoever said the 'cola wars' were dead and gone?
In Nigeria, the battle lines have always been drawn between the usual players: global...