O2: Wear the rose

Kristian Lorenzon and Jonny Excell

This case study demonstrates how O2, a leading telecommunications brand in the UK with over 25 million customers, used emotive and behaviour-led marketing techniques to raise the profile of its #Wear the Rose campaign.

O2: Wear the rose

Kristian Lorenzon and Jonny Excell

Campaign details

Brand: O2Brand owner: TelefonicaLead agency: Forward, VCCPContributing agencies: M&C Saatchi Sport and Entertainment, LIDA, Seven LeagueCountry: United KingdomIndustry: Mobile & cell...

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