Monster Worldwide: Leveraging Facebook as a performance medium

Nisha Kapoor, Mithun Mukherjee, Alisha Gupta and Disha Baral

Campaign details

Brand: Monster
Brand owner: Monster India
Lead agency: OMD
Contributing agencies: Facebook
Country: India
Industry: Employment, recruitment, staff, Websites, online services, apps
Channels used: Social media
Media budget: Up to 500k

Executive Summary

Monster wanted to explore new avenues in order to increase the overall reach and conversions for Monster in an innovative way. Monster has always focused on search like other performance-based clients since it happens to generate quality registrations.

The challenge was to increase reach while getting quality registrations through a new medium at the same time. The key focus was to drive resumes/ leads for IT candidates with 2-5 years of experience.