Master Kong: KSF - Kung-fu of Noodles

The case study explains how KSF Instant Noodles, a leading instant noodles brand in China, used a Hollywood blockbuster to create branded content and introduce KSF's new product range to the market.

Master Kong: KSF - Kung-fu of Noodles

Campaign details

Brand: KSF Brand owner: TingYi(Cayman islands)holding Corp. Lead agency: Trioisobar Contributing agencies: Isobar, Carat, Dentsu Country: China Industry: Food industry (general) Channels used:Cinema, Content m 5 - 10 million

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