Kaktus Ice Cream: Republic of Cactus

Miroslaw Smolewski

This case study describes how Nestle set out to increase sales of Kaktus Ice Cream in Poland by creating a communications platform called 'Republic of Cactus', which aimed to integrate the promotional activities across all channels.

Kaktus Ice Cream: Republic of Cactus

Miroslaw Smolewski

Campaign details

Brand owner: NestléAgency: LiquidBrand: Kaktus Ice creamCountry: Poland

Executive summary

This case study describes how Nestlé set out to increase sales of Kaktus Ice Cream by creating a communication platform called 'Republic of Cactus', which aimed to integrate the promotional activities across all channels. The campaign was a perfect example of how to communicate with a young target audience by perfecting the mechanisms of social media, and how precision planning can lead to synergies between actions. The result was a very rapid growth...

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