ICICI Academy For Skills: #GiftALivelihood initiative - Making corporate social responsibility more participative
Sarthak Bhuyan and Sachin Shukla
The case study describes how ICICI, an Indian multinational banking and financial services company, launched an online campaign to generate referrals of underprivileged youth to ICICI Academy for Skills (IAS), its network of vocational training centres across India.
ICICI Academy For Skills: #GiftALivelihood initiative - Making corporate social responsibility more participative
Sarthak Bhuyan and Sachin Shukla
Executive Summary
For over six decades, ICICI Group has partnered India in its economic growth and development....
