ICICI Academy For Skills: #GiftALivelihood initiative - Making corporate social responsibility more participative

The case study describes how ICICI, an Indian multinational banking and financial services company, launched an online campaign to generate referrals of underprivileged youth to ICICI Academy for Skills (IAS), its network of vocational training centres across India.

ICICI Academy For Skills: #GiftALivelihood initiative - Making corporate social responsibility more participative

Sarthak Bhuyan and Sachin Shukla

Executive Summary

For over six decades, ICICI Group has partnered India in its economic growth and development....

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