Hungarian Red Cross: University blood donation challenge

Andras Limdauer, Daniel Kocsis, Gyula Levente Mihaly, Andras Predator Kovacs et al

Campaign details

Brand: Blood Donation
Brand owner: Hungarian Red Cross
Lead agency: Most Marketing and Advertising Agency
Contributing agencies: Mark & Merit Production Company, Well PR
Country: Hungary
Industry: Charities & voluntary organisations, Educational, universities, Public health
Channels used: Cinema, Games & competitions, Public relations, Social media, Television
Media budget: Up to 500k

Executive Summary

The blood donation system always needs fresh blood, especially in Hungary, where donors are usually from the older generation. That is why the Hungarian Red Cross has to reach out to first-time donors to become committed donors of the future.