Honey Maid: Turning hate into love
Campaign details
Brand owner: Mondelez InternationalLead agency: Droga5Contributing agency: Weber Shandwick Brand: Honey MaidCountry: United StatesIndustry: Bread, cake, biscuitsChannels used: Online video, Television, Word of mouth, advocacy Media budget: Up to 500k
Number: 248 Title: Honey Maid: Turning Hate into Love Author(s): Droga5
Campaign Details
Brand owner: Mondelez International Brand: Honey Maid Agencies: Droga5 (primary); Weber Shandwick (PR agency) Country: The United States
Executive summary
This case study describes how American baked snack brand Honey Maid backed up its...