HBO: Look Ma, first selfie in outer space!

The case study describes how HBO, an American premium cable and satellite television network, used online ads, its own website and social networking to create a simple campaign promoting a movie premiere to Indian audiences.

HBO: Look Ma, first selfie in outer space!

Neha Damle and Mehak Jaini

Campaign details

Brand: HBO Brand owner: Turner International India Pvt Ltd (HBO) Lead agency: DDB Mudra Group Contributing agencies: OMLogic Consulting Country: India Industry:TV channels, ser Internet - display, Internet - microsites, Social media Up to 500k

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