Dove: Real Beauty
Anjali Krishnan
Campaign details
Brand: DoveBrand owner: Unilever IndiaLead agency: Mindshare IndiaCountry: IndiaIndustry: Toiletries & cosmetics (general)Channels used: Social mediaMedia budget: Up to 500k
Executive Summary
- Dove is the bellwether brand in Unilever, both globally & in India. It has presence in 80 countries with a range of superior products from bath soap, to lotions, body washes, face care and creams. In India, Dove is the fastest growing hair category brand.
- Dove has globally stood for 'Real Beauty' & celebrated real women. The brand's...