Compeed: Buzzing Compeer Out!

Luisa Rodrigues

This case study explains how Compeed, a foot care brand owned by Johnson & Johnson, developed a content based word of mouth campaign in Portugal which presented the product as helping women to create memories.

Compeed: Buzzing Compeer Out!

Luisa Rodrigues

Campaign details

Brand owner: Johnson & JohnsonAgency: Word-of-Mouth Marketing AgencyBrand: CompeedCountry: Portugal

Executive summary

This case study shows how Compeed blister plasters developed a word-of-mouth campaign within the Portuguese market through a unique strategy, generated worthy content, and delivered a truly worthwhile experience by presenting itself as an asset that helped women in creating great memories. Through this word-of-mouth campaign, Compeed reached 342,567 people and achieved a ROI of over 364%.

Compeed, a Johnson & Johnson brand, is an invisible cold sore patch that delivers up to...

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