Chobani: #PlainInspiring

This case study explains how Chobani, the yoghurt brand, built its premium positioning and encouraged people to eat more yoghurt with a social media campaign in Australia.

Chobani: #PlainInspiring

Maria Gioffre

Campaign details

Brand owner: Chobani Lead agency: Whybin\TBWA & Digital Arts Network Contributing agency: Weber Shandwick Brand: Chobani Country: Australia Industry: Dairy products, fats, oils Channels used: Earned media, buzz, Public relations, Social media Up to 500k

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands