WHSmith: Pop Up Books

Retailer WHSmith hijacked in-game mobile ads to boost sales and encourage children in the UAE to read more.

Campaign details

Brand: WHSmith Brand owner: WHSmith Lead agency: FP7 McCann Dubai Contributing agencies: MCN Mediabrands, AdColony Dubai, Unity / Promo Fix Market: United Arab Emirates Sector: Entertainment retail Media channels: Gaming & in-game advertising, Mobile & apps Up to 500k