UNICEF Egypt: Awladna

Child welfare organisation UNICEF Egypt launched a multimedia mass communication campaign to raise awareness of the problem of physical attacks and bullying among children and adolescents.

Campaign details

Brand: Awladna Brand owner: UNICEF Egypt Lead agencies: BEE Media Productions, UNICEF Egypt (In house?) Contributing agencies:National Council for Childhood and Motherhood, Ministry of Education and Technical Education, European Union, Axee  Egypt Charities & voluntary organisations Content marketing, Direct marketing, Events & experiential, Integrated, Magazines - consumer, Merchandise & free gifts, Newspapers, Online video, Outdoor, out-of-home, Radio & audio, Social media, Television, Websites & microsites, Word of mouth, influencers Up to 500k

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