Uber: Uber Legends

Tahaab Rais, Tala Arakji

Ride-hailing app Uber used data to create a social and out-of-home campaign to increase rider loyalty and attract new customers in the United Arab Emirates.

Campaign details

Brand: UberBrand owner: UberLead agency: FP7 McCann DubaiCountry: United Arab EmiratesIndustries: Rail, coach, boar & car rentalMedia channels:Content marketing, Email marketing, Mobile & apps, Online display, Online video, Outdoor,...

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