Campaign details

Brand: Taj City
Brand owner: Madinet Nasr for Housing & Development (MNHD)
Lead agency: hug digital
Contributing agencies: J. Walter Thompson
Country: Egypt
Industries: Property & Construction
Media channels: Content marketing, Online display, Online video, Public relations, Social media, Word of mouth, advocacy
Budget: Up to 500k

Executive summary

We created the Cairo Reimagined initiative, which is all about creating inspiration across various art disciplines (graphic design, painting, dance, music, film, food, etc.) and highlighting the fusion of styles constituting Taj City's original inspiration. The aim is to inspire the fusion of different disciplines in a manner that showcases how creative people reimagine Cairo from a wide variety of angles, not just architecturally.