STC Pay: The Contactless Eidiya

Saudi Telecom Company promoted the contactless benefits of its stc pay fintech app to boost take-up while preserving an important tradition in KSA.

Campaign details

Brand: STC Pay Brand owner: Saudi Telecom Company Lead agency: Wunderman Thompson Riyadh Contributing agency: UM Riyadh Market: Saudi Arabia Industries: Telephone & internet services Media channels: Content marketing, Online video, Programmatic display, Social media Up to 500k