Standard Chartered Bank (SCB): Art Gap

Multinational banking company Standard Chartered Bank used a social media approach backed by an art exhibition to raise awareness of the gender pay gap and the bank's commitment to gender equality in the United Arab Emirates.

Campaign details

Brand: Standard Chartered BankBrand owner: Standard CharteredAgency: TBWA\RAADMarket: United Arab EmiratesIndustries: BanksMedia channels: Direct marketing, Events & experiential, Public relations, Social mediaBudget: Up to 500k

Executive summary

Standard Chartered Bank, stands for Here For Good, a promise to better the communities it operates in, including a commitment to promote gender equality.

Lately, Oxford University demonstrated that works by women artists sell for 47.6% less than those by men. SCB decided to act. But, gender equality has become the go-to CSR initiative topic for...

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