Brand: Standard Chartered BankBrand owner: Standard CharteredAgency: TBWA\RAADMarket: United Arab EmiratesIndustries: BanksMedia channels: Direct marketing, Events & experiential, Public relations, Social mediaBudget: Up to 500k
Standard Chartered Bank, stands for Here For Good, a promise to better the communities it operates in, including a commitment to promote gender equality.
Lately, Oxford University demonstrated that works by women artists sell for 47.6% less than those by men. SCB decided to act. But, gender equality has become the go-to CSR initiative topic for...