Standard Chartered Bank (SCB): Art Gap

Multinational banking company Standard Chartered Bank used a social media approach backed by an art exhibition to raise awareness of the gender pay gap and the bank's commitment to gender equality in the United Arab Emirates.

Campaign details

Brand: Standard Chartered Bank Brand owner: Standard Chartered Agency: TBWA\RAAD Market: United Arab Emirates Industries: Banks Media channels: Direct marketing, Events & experiential, Public relations, Social media Budget: Up to 500k

Executive summary

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands