Campaign details
Brand: SmartLifeBrand Owner: SmartLifeLead Agency: FP7/DubaiContributing Agencies: UM MENA, Dubai, Capital GroupCountry: United Arab EmiratesIndustries: Charities & voluntary organisationsMedia Channels: Content marketing, Direct marketing, Events & experiential, Integrated, Mobile & apps, Newspapers, Other & ambient media, Outdoor, out-of-home, Packaging & design, Social mediaBudget: No budget
Executive summary
In Dubai, learning English would help its many poor, uneducated labourers get better jobs and salaries. But with the average monthly salary at $220 and 12-hour working days, they neither have the money nor time to learn....