Saudi Telecom Company: Unveil Saudi

Telco Saudi Telecom Company launched the Unveil Saudi campaign to strengthen the association with its claim to have the widest coverage across the Kingdom.

Campaign details

Brand: Saudi Telecom CompanyBrand owner: Saudi Telecom CompanyLead agency: J. Walter ThompsonCountry: Saudi ArabiaIndustries: Telephone & internet servicesMedia channels: Content marketing, Events & experiential, Games & competitions, Online video, Other & ambient media, Outdoor, out-of-home, Social media, Television, Virtual & augmented reality, Websites & micrositesBudget: 3 - 5 million

Executive summary

Most of Saudi Arabia remains unexplored, even to Saudis. When Saudi Telecom Company (STC) found that competition was challenging its claim to have the largest network coverage, we introduced Unveil Saudi: a nation-wide, real-time demonstration...

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