Campaign details
Brand: Saudi Telecom CompanyBrand owner: Saudi Telecom CompanyLead agency: J. Walter ThompsonCountry: Saudi ArabiaIndustries: Telephone & internet servicesMedia channels: Mobile & apps, Point-of-purchase, in-store, Social mediaBudget: Up to 500k
Executive summary
We created a game changing and first in the Kingdom service that disrupted the shopper experience when registering for a SIM, while simultaneously incentivising employees. The MySTC app now offers a built-in feature that allows customers to put in a request for a SIM card delivery. The first STC salesperson to respond to the...