Campaign details

Brand: Saudi Telecom Company
Brand owner: Saudi Telecom Company
Lead agency: J. Walter Thompson
Country: Saudi Arabia
Industries: Telephone & internet services
Media channels: Mobile & apps, Point-of-purchase, in-store, Social media
Budget: Up to 500k

Executive summary

We created a game changing and first in the Kingdom service that disrupted the shopper experience when registering for a SIM, while simultaneously incentivising employees. The MySTC app now offers a built-in feature that allows customers to put in a request for a SIM card delivery. The first STC salesperson to respond to the request gets to deliver the SIM to the customer and receives a commission for it. With immediate results and an increase in sales, this solution made salespeople happy, customers satisfied and put STC above the competition.

Market background and cultural context

The pressure was on