Saudi Telecom Company: Did you get 5G?

Dana Alkutoubi, Dalal Kareem

Mobile operator stc turned educator with an online campaign that cut through the noise and increased 5G subscriptions in Saudi Arabia.

Campaign details

Brand: Saudi Telecom CompanyBrand owner: Saudi Telecom CompanyLead agency: Wunderman Thompson RiyadhContributing agency: GoogleMarket: Saudi ArabiaIndustries: Telephone & internet servicesMedia channels: Programmatic display, Search marketing, Social mediaBudget: Up to 500k

Executive summary

5G is the latest technology changing our lives, and as Saudi Arabia was aiming to achieve digital transformation, its rollout in 2020 was accelerated, but so were the communications. Overnight, consumers were being bombarded with ads from every competitor, showcasing 5G as the network of the future. With every new sci-fi-type...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands