Campaign details
Brand: RSA Insurance UAEBrand owner: Royal & Sun Alliance Insurance GroupLead agency: Edelman Middle EastCountry: United Arab EmiratesIndustries: InsuranceMedia channels: Competitions & contests, Public relations, Radio & audio, Social media, Websites & microsites, Word of mouth, influencersBudget: Up to 500k
Executive summary
In the oversaturated insurance market, investing in travel insurance remains a low priority for UAE residents despite the numerous trips they make every year. As a highly concentrated expatriate market, the UAE suffers from a low penetration of travel insurance. Edelman Middle East...