Puck: Repurposed Meals

Puck drove brand engagement and share to increase with a social content series during Ramadan across the Gulf countries.

Campaign details

Brand: PuckBrand owner: Arla FoodsLead agency: FP7 McCann DubaiContributing agency: PHD DubaiMarket: Middle East & North Africa (general region)Industries: Dairy products, fats, oilsMedia channels: Content marketing, Online video, Social mediaBudget: Up to 500k

Executive summary

To make its brand more relevant during Ramadan, Puck needed a deeper meaning to earn attention and attract buyers amid the mass of recipes and promotional content.

We broke through the content clutter, taking on the problem of food waste in Ramadan.

While almost every other food brand...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands