Puck: Making meal-time fun time

Tahaab Rais, Anna Sadykova

Spreadable cheese brand Puck used an edutainment strategy to increase sales in Saudi Arabia and the United Arab Emirates.

Campaign details

Brand: PuckBrand owner: Arla FoodsLead agency: FP7 McCann DubaiContributing agency: PHD DubaiMarket: Saudi Arabia, United Arab EmiratesIndustries: Dairy products, fats, oilsMedia channels:Competitions & contests, Content marketing, Packaging...

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