Pepsi x Lay's: Playing soccer in supermarkets

Soft-drink brand, Pepsi, and Lay's potato chips created a record-breaking virtual chain of people passing a football to amplify its UEFA Champions League sponsorship in Saudi Arabia.

Campaign details

Brand: Pepsi x Lay's Brand owner: PepsiCo Agency: Mindspace Market: Saudi Arabia Industries: Carbonated soft drinks, Savoury snack, potato crisps Media channels: Online video, Point-of-purchase, in-store, Public relations, Sales promotion, Social media 500k - 1 million