Omobono: Mind the Gap

Helen Rankin

Omobono, a leading B2B marketing agency based in Dubai, newsjacked a key industry event to launch its digital report and achieve maximum amplification for minimum budget.

Campaign details

Brand: OmobonoBrand owner: OmobonoLead agency: OmobonoCountry: United Arab EmiratesIndustries: Business servicesMedia channels: Content marketing, Public relations, Social media, Websites & micrositesBudget: Up to 500k

Executive summary

Enterprise marketing is moving faster than ever before, but procurement systems have remained the same – laborious, time consuming and resource intensive. Omobono, the leading B2B marketing agency, wanted to help CMOs find a mutually rewarding alternative to the antiquated pitch.

After nine months of research in MENA, Omobono found modern enterprise CMOs had to circumvent procurement systems to achieve...

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