Campaign details
Brand: Nescafé Dolce GustoBrand owner: NestléLead agency: Wunderman DubaiContributing agencies: ZenithCountry: Middle East & North AfricaIndustries: Hot drinksMedia channels: Merchandise & free gifts, Online video, Point-of-purchase, in-store, Social mediaBudget: 500k - 1 million
Executive summary
When it came to coffee machines, Nescafé Dolce Gusto was not necessarily in the consumer’s mind-set. Moreover, it was a brand perceived as Western, which is always a bad thing in a region like the Middle East, that prides itself on its traditions.
The brand had to find...