Nescafé 3in1: University Pride

Coffee brand Nescafé used TV, digital, outdoor and on-pack design to promote its single-serve Nescafé 3-in-1, following currency devaluation in Egypt.

Campaign details

Brand: Nescafé 3in1 Brand owner: Nestlé Lead agency: FP7/CAI, Part of McCann Worldgroup Country: Egypt Industries: Hot drinks Media channels: Online video, Packaging & design, Television Budget: 500k - 1 million

Execut

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands