Nana: Roll, Press & Go

The case study describes how feminine hygiene brand Nana used a multimedia campaign to empower women and grow the Ultra sector in Tunisia.

Campaign details

Brand: NanaBrand Owner: SancellaLead Agency: Mindshare TunisiaContributing Agencies: Banni BanniCountry: TunisiaIndustries: Feminine hygieneMedia Channels: Magazines - consumer, Online video, Radio, Social media, TelevisionBudget: Up to 500k

Executive summary

As a company that cares about the wellbeing of women, Nana, the challenger brand, stood behind Lilas, the brand leader in the beauty and hygiene market in Tunisia.

Targeting teenagers and women to introduce new product features, Nana's challenge was to put women, and their concerns, at the heart of its communication, and at the...

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