Brand Owner: Sancella
Lead Agency: Mindshare Tunisia
Contributing Agencies: Banni Banni
Industries: Feminine hygiene
Media Channels: Magazines - consumer, Online video, Radio, Social media, Television
Budget: Up to 500k
As a company that cares about the wellbeing of women, Nana, the challenger brand, stood behind Lilas, the brand leader in the beauty and hygiene market in Tunisia.
Targeting teenagers and women to introduce new product features, Nana's challenge was to put women, and their concerns, at the heart of its communication, and at the same time create a bond between its product and these same women.
Addressing a sensitive topic in a culture where feminine hygiene is a taboo, Nana needed to challenge cultural mores by empowering woman to free themselves from the limitations of their culture.