Murr Television: Ensa Joura

This case study shows how TV station Murr Television (MTV) took on the challenge of fixing potholes across roads in Lebanon, bypassing government consent and gathering widespread acclaim.

Campaign details

Brand: Murr TelevisionBrand owner: Murr TelevisionLead agency: TBWA\RAADCountry: LebanonIndustries:  TV channels, services, programmesMedia channels: Mobile & apps, Other & ambient media, Public relations, Radio, Social media, Television, Word of mouth, advocacyBudget: No budget

Executive Summary

There are hundreds of thousands of life-threatening potholes in Lebanon, and the corrupt government can't be bothered fixing them.

Murr Television (MTV) is a leading TV station in Lebanon, and it believes it plays a major role in leading reforms and serving the public's interest. As such, it aimed at...

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