Mountain View: Heart-Beating Science

Mountain View, a real estate brand, launched a campaign in Egypt to increase consideration and leads, grow market share and garner brand love.

Campaign details

Brand: Mountain View Brand owner: Mountain View Entrant company: JWT CairoIdea creation: JWT Cairo Market: Egypt Sector: Property & construction Media channels: Online video, Word of mouth, Influencers, KOLsBudget: Up to 500k

Executive summary

Against a backdrop of undifferentiated real estate campaigns, heavy industry spending, and an inflation-hit category, the real estate market in Egypt was plummeting. To increase brand love, reach and to be in consumers’ primary consideration set when purchase power picks up with the least budget and against category...

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