Campaign details
Brand: MonoprixBrand owner: MonoprixLead agency: J. Walter Thompson Tunis, ChifcoContributing agencies: Mindshare TunisiaCountry: TunisiaIndustries: Supermarkets & grocery storesMedia channels: Games & competitions, Mobile & apps, Social media, Virtual & augmented realityBudget: Up to 500k
Executive summary
With 7 million smartphone users in Tunisia, the new mobile economy has disrupted many categories, forcing brands to step out of their comfort zones and step up their game. Monoprix, a leading supermarket in Tunisia, aimed to create a value proposition that would not only boost the store experience but...