Mobinil: It Belongs Online

This case study describes how Egyptian mobile operator, Mobinil, used a multimedia campaign to increase market share and become the top-considered mobile data provider among the youth audience.

Campaign details

Brand: Mobinil Brand owner: Orange Telecom Lead agency: FP7/CAI, Part of McCann Worldgroup Country: Egypt Industries: Telephone & internet services Media channels: Online display, Outdoor, out-of-home, Print - general, Social media, Te  Up to 500k

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