Campaign details
Brand: McDonald'sBrand Owner: McDonald'sLead Agency: TBWAContributing Agencies: OMDCountry: Middle EastIndustries: Restaurants & takeaways Media Channels: Mobile & apps, Online display, Online video, Outdoor, out-of-home, Radio, Social media
Executive summary
Talabat, UberEats, Zomato, and many others own the online food delivery market in the Gulf Cooperation Council (GCC) region – which includes Saudi Arabia, Kuwait, the UAE, Qatar, Bahrain and Oman – so our question was "How do we get people to not only download the McDelivery app but also keep ordering from it?"
McDonald's as a...