McDonald's: The Promoticon

This case study shows how McDonald's, the fast food brand, successfully shifted its McDelivery service to an app-based platform, by highlighting a small design feature of its product that continuously updated consumers in the GCC region.

Campaign details

Brand: McDonald's Brand Owner: McDonald's Lead Agency: TBWA Contributing Agencies: OMD Country: Middle East Industries: Restaurants & takeaways  Media Channels:Mobile & apps, Online display, Online video, Outdoor, out-of-home, Radio,

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