Campaign details
Brand: McDonald's GCCBrand owner: McDonald'sLead agency: Studio M: Leo Burnett Dubai & StarcomContributing agency: Publicis Media Data SciencesMarket: Middle East & North Africa (general region)Industries: Restaurants & takeawaysMedia channels: Online display, Online video, Programmatic display, Social media, Television, Websites & micrositesBudget: 500k - 1 million
Executive summary
This case exemplifies how when a brand reveals itself and is transparent with its customers, it then gains their trust.
Whenever QSR (Quick-Service Restaurants) are involved, an issue of trust in food safety and hygiene always...