Campaign details
Brand: MAXBrand Owner: Landmark GroupLead Agency: Leo Burnett, ARC WorldwideContributing Agencies: Ogilvy PRCountry: United Arab EmiratesIndustries: Clothing & fashion retail, Clothing, apparel, Personal accessoriesMedia Channels: Content marketing, Mobile & apps, Online display, Outdoor, out-of-home, Point-of-purchase, in-store, Print - general, unspecified, Public relations, Radio, Television, Websites & micrositesBudget: 500k - 1 million
Executive summary
Max is the market leader in the value fashion segment in the Middle East. Soon after Max launched in 2004, the market witnessed new entrants such as Red Tag, Matalan...