Campaign details

Brand: Major
Brand Owner: SOTUBI
Lead Agency: Mindshare Tunisia
Contributing Agencies: KNSD
Country: Tunisia
Industries: Bread, cake, biscuits
Media Channels: Content marketing, Online display, Outdoor, out-of-home, Radio, Social media, Television, Websites & microsites
Budget: Up to 500k

Executive summary

The following case study shows how biscuit brand Major enhanced its brand image and increased sales in the Tunisian market thanks to a creative idea based on data, while focusing on two factors: new product introduction and brand positioning.

Major was competing for market share in an increasingly competitive market where competitors communicate in a more modern way. The brand was being perceived as an 'old one', which, in turn, lowered people's interest in its products.