Major: The Tasty Mix

This case study describes how biscuit brand Major enhanced its brand image and increased sales in Tunisia with a creative idea based on digital music sampling.

Campaign details

Brand: Major Brand Owner: SOTUBI Lead Agency: Mindshare Tunisia Contributing Agencies: KNSD Country: Tunisia Industries: Bread, cake, biscuits Media Channels:Content marketing, Online display, Outdoor, out-of-home, Radio, Social media, Television Up to 500k

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands